The Well-Tempered Ear

Classical music quiz: Which classical composer “flies” on Air France? Can you tell. Here’s another short chapter in “Can Advertising Help Save Classical Music.”

November 25, 2012
8 Comments

By Jacob Stockinger

Just a quickie today.

I was watching TV the other night and saw this eye-catching and ear-catching commercial for Air France.

It features a male and a female ballet dancer doing some, shall we say, airborne swings and moves that are so graceful, as lovely and balanced as the music. Plus, it is very understated with no pushy words. Very classy — both elegant and sensual. So also very French.

And the music sounded so familiar.

It took me a couple of seconds to pin it down. But I finally did.

Can you?

First listen to the ad. Here it is:

Did you get it?

It is the middle movement to Mozart’s sublime Piano Concerto No. 23 in A Major, K. 488.

And here is a link to another posting I did about classical music that is used in advertising, including Ravel‘s String Quartet in an ad for Ancestry.com:

https://welltempered.wordpress.com/2010/11/14/will-car-ads-help-save-classical-music/

I have also seen some similar classic music-theme ads for cars (a Mozart piano sonata)  and others.

Can you name some ads and classical music excerpts that I haven’t seen or listed?

The Ear wants to hear.


    Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 1,202 other followers

    Blog Stats

    • 2,079,656 hits
%d bloggers like this: