The Well-Tempered Ear

Classical music quiz: Which classical composer “flies” on Air France? Can you tell. Here’s another short chapter in “Can Advertising Help Save Classical Music.” | November 25, 2012

By Jacob Stockinger

Just a quickie today.

I was watching TV the other night and saw this eye-catching and ear-catching commercial for Air France.

It features a male and a female ballet dancer doing some, shall we say, airborne swings and moves that are so graceful, as lovely and balanced as the music. Plus, it is very understated with no pushy words. Very classy — both elegant and sensual. So also very French.

And the music sounded so familiar.

It took me a couple of seconds to pin it down. But I finally did.

Can you?

First listen to the ad. Here it is:

Did you get it?

It is the middle movement to Mozart’s sublime Piano Concerto No. 23 in A Major, K. 488.

And here is a link to another posting I did about classical music that is used in advertising, including Ravel‘s String Quartet in an ad for Ancestry.com:

https://welltempered.wordpress.com/2010/11/14/will-car-ads-help-save-classical-music/

I have also seen some similar classic music-theme ads for cars (a Mozart piano sonata)  and others.

Can you name some ads and classical music excerpts that I haven’t seen or listed?

The Ear wants to hear.


8 Comments »

  1. […] Classical music quiz: Which classical composer “flies” on Air France? Can you tell. Here… (welltempered.wordpress.com) […]

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  2. […] Classical music quiz: Which classical composer “flies” on Air France? Can you tell. Here… (welltempered.wordpress.com) […]

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  3. […] Classical music quiz: Which classical composer “flies” on Air France? Can you tell. Here… (welltempered.wordpress.com) […]

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  4. […] Classical music quiz: Which classical composer “flies” on Air France? Can you tell. Here… (welltempered.wordpress.com) […]

    Pingback by Last call for Mozart fest « Inside-poland.com — December 2, 2012 @ 5:23 pm

  5. Reblogged this on 橋Hashi means Bridge and commented:
    Stunning French commercial (for Air France) with dancers to Mozart. Found on welltempered.wordpress.com

    Comment by hashimeansbridge — November 25, 2012 @ 8:54 am

  6. Wow, what a beautiful commercial!!

    Comment by hashimeansbridge — November 25, 2012 @ 8:52 am

  7. Factoid: the adagio of Mozart’s K. 488 concerto is his only composition in F-sharp minor and one of the most affecting of all his works.

    Comment by Jess Anderson — November 25, 2012 @ 5:39 am

    • Hi Jess,
      Thank you for the info.
      The music certainly does work and affect the listener.
      That Wolfie sure knew what he was doing.
      Jake

      Comment by welltemperedear — November 25, 2012 @ 5:48 am


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