The Well-Tempered Ear

Will the public pay for online virtual concerts? Will you? Consider the fate of newspapers

August 23, 2020
4 Comments

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By Jacob Stockinger

More and more local classical musicians and music presenters are moving concerts and music-making to virtual online events, at least for the fall and early winter – and quite possibly for the rest of the season. (Below is Shannon Hall in the Wisconsin Union Theater.)

And although we are still waiting for details, it seems all but certain that many of them will be pay-per-view and require tickets.

True, the move from free streaming to pay-for-view might be very useful in helping performers earn a much-needed living.

But it could also be disastrous – or at least extremely disruptive and disappointing.

Anthony Tommasini (below), the senior music critic for The New York Times, recently wrote a long story defending the move from being free to becoming paid for both livestreams and pre-recorded music concerts.

Tommasini — whose profession demands that he follow wherever the music goes —  thinks it will, or should, work.

Here is a link to his story that includes concerts at The Metropolitan Opera and elsewhere with international stars such as soprano Renée Fleming (beow top) and pianist Daniil Trifonov (below bottom).

https://www.nytimes.com/2020/08/11/arts/music/classical-music-livestream.html

But The Ear isn’t so sure.

For one thing, many listeners might find alternatives. They might like watching outstanding performances of the same works by great and even historical performers on YouTube for free.

They might like exploring their own collections of recordings, or listening to the radio and watching TV, or even making more music as amateurs.

The Ear also suspects that now that the habit of going to live concerts has been interrupted, many people will simply find that they miss going to live performances much less than they thought they would – or than various arts groups hoped they would. (Below is the Wisconsin Chamber Orchestra in a photo by Mike Gorski.)

In addition, even since the coronavirus pandemic lockdown last March, listeners have become used to the free events that many organizations offered if only to keep a presence in the public’s mind.

The strategy was understandable and made sense at the time.

But The Ear thinks of what happened with newspapers.

In the early days of the internet, newspapers offered online stories for free, as a kind of extra attraction or added benefit to secure subscribers.

But as the newspapers lost both advertisers and subscribers and tried to “monetize” their online editions, they found that the horse was already out of the barn.

Many viewers did indeed subscribe to digital editions, but many others abandoned newspapers and instead turned to free online media for their news.

So what will happen in cases less prestigious than what Tommasini describes?

What do you think?

Will local pay-per-view concerts, perhaps with bigger volume if lower individual ticket prices, be successful?

Will you pay to “attend” such virtual online events?

The Ear wants to hear.


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Classical music: UW-Madison piano virtuoso Christopher Taylor performs a free virtual recital of impromptus by Schubert and Scriabin this Wednesday afternoon

August 4, 2020
5 Comments

PLEASE HELP THE EAR. IF YOU LIKE A CERTAIN BLOG POST, SPREAD THE WORD. FORWARD A LINK TO IT OR, SHARE IT or TAG IT (not just “Like” it) ON FACEBOOK. Performers can use the extra exposure to draw potential audience members to an event. And you might even attract new readers and subscribers to the blog.

A note from The Ear: Thank you to the many blog followers who left a message of encouragement when I had computer troubles last week. The problem seems to be solved, at least temporarily. And I am healthy, despite the fears that some of you expressed that I was covering for coming down with the coronavirus virus or Covid-19.

By Jacob Stockinger

A friend has passed along the following note from Christopher Taylor, the piano virtuoso who won a bronze medal at the Van Cliburn International Piano Competition and who has been teaching for many years at the UW-Madison Mead Witter School of Music.

Taylor (below) writes:

“Despite having my performance schedule ravaged, like everyone else, I do actually have one positive morsel of news to relay regarding a “recital” coming up in the near future, which I wanted to you know about.

“It is being hosted by the Chautauqua Institution, where I’ve performed a few times in the past. Unsurprisingly, they’ve had to switch to an online format this summer.

“Just last week I made the actual recording, playing four impromptus by Scriabin, and Four Impromptus, Op. 142, by Schubert in the Mead-Witter Foundation Concert Hall (below, with the UW Choral Union and UW Symphony Orchestra), which seemed like a propitious setting. (Editor’s note: In the YouTube video at the bottom, you can hear the third impromptu in the set by Schubert performed by Vladimir Horowitz during his historic 1986 recital in Moscow.)

“Under the circumstances I think the video turned out pretty well. The actual streaming, which will include the 45 minutes of music plus a little live interview before and afterwards, takes place this Wednesday – Aug. 5 – at 3 p.m. CDT.

You can get there by way of the following link: https://porch.chq.org/ue/event/6518/

“Apparently there is a brief registration form one has to fill out prior to viewing the show, but basically getting in should be a free and painless process for all and sundry.

“Hope you get a chance to join in, and that you enjoy it!”

 


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Classical music: The coronavirus forces the cancellation of Bach Around the Clock plus concerts by pianist Drew Petersen and violinist Gil Shaham. Other groups will wait and see. Read local and national overviews

March 13, 2020
2 Comments

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By Jacob Stockinger

The pandemic of the coronavirus (below, from by the federal Centers for Disease Control) has now put Wisconsin into a public health emergency, as declared Thursday morning by Gov. Tony Evers, and continues to take its toll on the local art scene – and does so very quickly.

Since yesterday, the threat posed by the coronavirus and COVID-19 has forced the cancellation of three more major musical events:

The biggest is the cancellation of Bach Around the Clock 2020 on Saturday, March 28.

BATC is the FREE annual event celebrating the birthday of Johann Sebastian Bach (1685-1750). It runs for 12 hours, from 10 a.m. to 10 p.m., and offers dozens of performances by student, amateur and professional musicians.

A Saturday night concert and Sunday afternoon master class by up-and-coming pianist Drew Petersen (below)  — for the Salon Piano Series at Farley’s House of Pianos– has been cancelled and postponed until the summer.

And the March 28 recital by violinist Gil Shaham (below) and pianist Akira Eguchi at the Wisconsin Union Theater has been cancelled

Some other major groups are taking a wait-and-see approach about cancelling events. They include: the Madison Opera, the Madison Symphony Orchestra and the Wisconsin Chamber Orchestra.

You can read more about them, and about other local arts events, including pop music as well as museum openings and exhibitions, in a comprehensive overview by Michael Muckian in Isthmus: https://isthmus.com/news/news/coronavirus-impacts-arts-events/

And here is an excellent story from National Public Radio (NPR) about the national context of how the Coronavirus is impacting the arts across the U.S. https://www.npr.org/2020/03/12/814992409/in-the-age-of-covid-19-event-cancellations-precipitate-a-large-economic-impact

DETAILS ABOUT POSTPONEMENTS AND REFUNDS

Here is the announcement from BATC artistic director Marika Fischer Hoyt (below):

“Dear friends and colleagues,

“We on the BATC board have been carefully monitoring this rapidly-developing situation:  the exponentially increasing number of cases being diagnosed in the U.S., the recommendations from the medical community, and responses from other organizations large and small.

“After careful consideration, we have decided, regretfully, that the most responsible course of action is to cancel the BATC festival this March.

“We on the board are so grateful to the performers, hosts and donors, who have invested time, talent and resources in this year’s festival. Our hope is to reschedule for a date in the fall. Stand by for more information on that soon.

“But for now, we ask for your understanding.

“I hope, even though we can’t celebrate his music together on the March 28, that we will all find ways to enjoy Bach’s music this month.”

For more information, go to: https://bachclock.com and facebook.com/batcmadison

Here are details about the Drew Petersen cancellations:

“Sadly, we are postponing both the Drew Petersen concert on March 14 and his master class on March 15 until the summer.

“New dates for the concert and master class are yet to be determined. We will announce them via email, the Salon Piano Series website and on social media for the Salon Piano Series.

“We know you’ll understand that our concern for your health and well-being made this decision necessary.

“You may request a refund or keep your ticket for the concert in the summer. Everyone who bought a ticket will have one week after the announcement of the new concert date to request a refund.

“If you would like a refund immediately, please follow the instructions below. Please allow several business days for refunds to be processed.

Paper Tickets: If you have a paper ticket, please take a photo of your ticket and email the photo to cristofori@salonpianoseries.org

explaining that you would like a refund.

Online Tickets: “If the ticket is not part of a season ticket, call Brown Paper Tickets at 1-800-838-3006.

If your ticket is part of a season ticket, contact Salon Piano Series at 608-271-2626. Refunds for season ticket holders will be issued through Salon Piano Series by check, not through Brown Paper Tickets.

Tickets Ordered by Phone

If you purchased a ticket by phone, contact Salon Piano Series at 608 271-2626 to request a refund.


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Classical music: Home or concert hall? Will older listeners follow new CDC guidelines about the coronavirus to stay home and avoid attending concerts? What will performers and presenters do in response?

March 7, 2020
17 Comments

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By Jacob Stockinger

Late yesterday the U.S. Centers for Disease Control (CDC) issued new guidelines for behavior during the outbreak of the coronavirus and COVID-19.

The CDC is asking all adults over 60, especially those with compromised immune systems and serious underlying illnesses and conditions, to “stay home as much as possible” and avoid attending events with big crowds. (Below is a sample of a full house at the Madison Symphony Orchestra in Overture Hall.)

Here is the full story — which also mentions other kinds of mass events such as movie theaters, mall shopping, sports events and religious services — from CNN: https://www.cnn.com/2020/03/06/health/coronavirus-older-people-social-distancing/index.html

Moreover, the new guidelines apply nationwide — including here in Wisconsin where only one case has been confirmed and is now healthy– during the increasingly widespread, worldwide outbreak of confirmed cases and deaths.

The Ear wonders if the new advice will hit classical music especially hard because so much of the audience for it is made up of older people who are more vulnerable.

Will the guidelines affect your own attendance at concerts, even tonight and this weekend at the Madison Symphony Orchestra, the University of Wisconsin-Madison and the Wisconsin Union Theater? 

Will a lack of attendance and a more severe outbreak lead to empty concert halls and the cancellation of concerts? Refunds for seniors?

Will the guidelines lead to alternative ways of “attending” and hearing, such as live-streaming and other virtual attendance?

Pretty soon we should start hearing from music presenters and performers about their reactions, solutions and advice.

Meanwhile, here is a news story from The New York Times about what one string quartet did in Venice, Italy: https://www.nytimes.com/2020/03/04/arts/music/arts-coronavirus.html

Are you an older or vulnerable person?

Will you go to concerts or stay home?

What do you think presenters and performers should do to deal with the situation?

Please leave word about your plans and your thoughts.

The Ear wants to hear.


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