The Well-Tempered Ear

Classical music: Meet Korean pianist Ji-Yong and see the back story to the great TV piano ad for Google Android apps.

February 29, 2016
3 Comments

ALERTS: Tonight at 7:30 p.m. in Morphy Hall is a FREE recital by the UW-Madison percussion studio. Sorry, no details about the program. Also please note that the joint faculty recital on this coming Saturday night by flutist Stephanie Jutt, oboist Kostas Tiliakos and pianist Christopher Taylor has been CANCELLED. 

By Jacob Stockinger

Maybe you’ve seen one of The Ear’s favorite TV ads these days.

He finds it to be both very eye-catching and very ear-catching. It is called “Monotune.”

It is about the Google Android apps and it features the well-known young Korean pianist Ji-Yong (Kim) playing a section of the emotionally ferocious and technically difficult last movement of the famous “Moonlight” Sonata by Ludwig van Beethoven on a regular Steinway piano and then an on a specially build “monotune” piano where all the notes are the same – specifically, Middle C.

The ad emphasizes difference and complementarity of difference – and provides a good metaphor for social diversity too. So The Ear bets that it wins some awards in the advertising profession.

Here is the YouTube video of the ad:

Making of the Android App ad included building a special piano that could be tuned so all notes play a middle C. Here is the fascinating back story:

From the playing The Ear thought: This is a serious and accomplished pianist – not some second-rate hack brought in for an ad. He is expressive but not self-indulgent or flamboyant like, say, the Chinese superstar pianist Lang Lang.

He was right.

Ji-Yong is a serious pianist and former impressive prodigy, so maybe the Android ad will further his career with many new bookings. He deserves it. The Ear sure would like to hear him live.

Here are other samples of his playing:

Here he is playing the complete Partita No. 1 in B-flat Major, BWV 825, by Johann Sebastian Bach. The Ear likes his lively but convincing interpretation of Baroque music on a modern piano:

And here he plays the opening movement of the virtuosic “Waldstein” Sonata, Op. 53, by Beethoven:

Along more miniature and less heroic lines, here he plays two favorites from Robert Schumann’s “Scenes From Childhood” – first “Of Foreign Lands and People” and then “Träumerei” or “Dreams,” which was a favorite encore of Vladimir Horowitz:

Finally, here is a pretty amazing YouTube video of him as a young prodigy playing at the Miami International Piano Festival in 2008. He is performing a difficult work, the Andante and Grande Polonaise, Op. 22, by Frederic Chopin:

What do you think of the Android ad?

And what do you think of pianist Ji-Yong?

The Ear wants to hear.

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