The Well-Tempered Ear
Classical music: The coronavirus pandemic sparks a surge in piano sales
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By Jacob Stockinger
Have you or someone in your family used the COVID-19 lockdown and staying at home to practice, play or learn the piano?
You’re not alone.
A year ago, stories in the media tracked how pianos were quickly becoming a thing of the past in American homes. People were giving pianos away for free and for the cost of moving.
But then the coronavirus pandemic arrived, along with lockdowns, online learning and sheltering at home.
National news media discovered some unexpected good news, especially since public concerts have been canceled: The pandemic has brought a renewed interest in playing the piano at home – and in buying them.
The Ear wanted to find out if that same trend holds true in Madison.
“It does,” says Tim Farley, who — with his wife Renee — owns and operates Farley’s House of Pianos on the far west side near West Towne Mall. (The top photo from the store is from the Better Business Bureau. The two owners are seen below bottom in a photo from Isthmus newspaper).
“It’s weird,” he adds. “We had to close. When we re-opened, we cut back on hours and staff. Like many others, we figured there would be an end to business for a while.”
But just the opposite happened.
“Our sales are up about 34 percent compared to a year ago,” Farley adds. “We’re happy how things are going.”
Most of the sales increase has been in digital pianos, Farley says, although a lot of excellent acoustic pianos have also been sold, including a Hamburg Steinway.
Part of what accounts for the increase, he speculates, is that teachers inspire students to want better instruments.
Farley’s sells new and restored pianos (below), and also has an extensive teaching program, with online lessons during the pandemic. (For isolation practicing ideas and advice, see the YouTube video at the bottom.)
The Ear wonders if the same trend is happening in Europe and especially Asia — particularly China, Taiwan, South Korea and Japan — where so many great young pianists are coming from and winning international competitions.
For more about the national picture in the U.S., including background history, information about prices, increases in online sales and the demographics of buyers, you should read this oustanding story by music critic Corinna da Fonseca-Wollheim in The New York Times:
Here is a link: https://www.nytimes.com/2020/06/29/arts/music/piano-sales-coronavirus.html
Have you bought a piano or another instrument during the pandemic?
Are you using the down time to return to practicing and playing a piano or another instrument?
What would you like to say about making music during the pandemic?
Has making music helped you weather this odd period of time?
The Ear wants to hear.
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