The Well-Tempered Ear
Will the public pay for online virtual concerts? Will you? Consider the fate of newspapers
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By Jacob Stockinger
More and more local classical musicians and music presenters are moving concerts and music-making to virtual online events, at least for the fall and early winter – and quite possibly for the rest of the season. (Below is Shannon Hall in the Wisconsin Union Theater.)
And although we are still waiting for details, it seems all but certain that many of them will be pay-per-view and require tickets.
True, the move from free streaming to pay-for-view might be very useful in helping performers earn a much-needed living.
But it could also be disastrous – or at least extremely disruptive and disappointing.
Anthony Tommasini (below), the senior music critic for The New York Times, recently wrote a long story defending the move from being free to becoming paid for both livestreams and pre-recorded music concerts.
Tommasini — whose profession demands that he follow wherever the music goes — thinks it will, or should, work.
Here is a link to his story that includes concerts at The Metropolitan Opera and elsewhere with international stars such as soprano Renée Fleming (beow top) and pianist Daniil Trifonov (below bottom).
https://www.nytimes.com/2020/08/11/arts/music/classical-music-livestream.html
But The Ear isn’t so sure.
For one thing, many listeners might find alternatives. They might like watching outstanding performances of the same works by great and even historical performers on YouTube for free.
They might like exploring their own collections of recordings, or listening to the radio and watching TV, or even making more music as amateurs.
The Ear also suspects that now that the habit of going to live concerts has been interrupted, many people will simply find that they miss going to live performances much less than they thought they would – or than various arts groups hoped they would. (Below is the Wisconsin Chamber Orchestra in a photo by Mike Gorski.)
In addition, even since the coronavirus pandemic lockdown last March, listeners have become used to the free events that many organizations offered if only to keep a presence in the public’s mind.
The strategy was understandable and made sense at the time.
But The Ear thinks of what happened with newspapers.
In the early days of the internet, newspapers offered online stories for free, as a kind of extra attraction or added benefit to secure subscribers.
But as the newspapers lost both advertisers and subscribers and tried to “monetize” their online editions, they found that the horse was already out of the barn.
Many viewers did indeed subscribe to digital editions, but many others abandoned newspapers and instead turned to free online media for their news.
So what will happen in cases less prestigious than what Tommasini describes?
What do you think?
Will local pay-per-view concerts, perhaps with bigger volume if lower individual ticket prices, be successful?
Will you pay to “attend” such virtual online events?
The Ear wants to hear.
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