The Well-Tempered Ear
Will the public pay for online virtual concerts? Will you? Consider the fate of newspapers
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By Jacob Stockinger
More and more local classical musicians and music presenters are moving concerts and music-making to virtual online events, at least for the fall and early winter – and quite possibly for the rest of the season. (Below is Shannon Hall in the Wisconsin Union Theater.)
And although we are still waiting for details, it seems all but certain that many of them will be pay-per-view and require tickets.
True, the move from free streaming to pay-for-view might be very useful in helping performers earn a much-needed living.
But it could also be disastrous – or at least extremely disruptive and disappointing.
Anthony Tommasini (below), the senior music critic for The New York Times, recently wrote a long story defending the move from being free to becoming paid for both livestreams and pre-recorded music concerts.
Tommasini — whose profession demands that he follow wherever the music goes — thinks it will, or should, work.
Here is a link to his story that includes concerts at The Metropolitan Opera and elsewhere with international stars such as soprano Renée Fleming (beow top) and pianist Daniil Trifonov (below bottom).
https://www.nytimes.com/2020/08/11/arts/music/classical-music-livestream.html
But The Ear isn’t so sure.
For one thing, many listeners might find alternatives. They might like watching outstanding performances of the same works by great and even historical performers on YouTube for free.
They might like exploring their own collections of recordings, or listening to the radio and watching TV, or even making more music as amateurs.
The Ear also suspects that now that the habit of going to live concerts has been interrupted, many people will simply find that they miss going to live performances much less than they thought they would – or than various arts groups hoped they would. (Below is the Wisconsin Chamber Orchestra in a photo by Mike Gorski.)
In addition, even since the coronavirus pandemic lockdown last March, listeners have become used to the free events that many organizations offered if only to keep a presence in the public’s mind.
The strategy was understandable and made sense at the time.
But The Ear thinks of what happened with newspapers.
In the early days of the internet, newspapers offered online stories for free, as a kind of extra attraction or added benefit to secure subscribers.
But as the newspapers lost both advertisers and subscribers and tried to “monetize” their online editions, they found that the horse was already out of the barn.
Many viewers did indeed subscribe to digital editions, but many others abandoned newspapers and instead turned to free online media for their news.
So what will happen in cases less prestigious than what Tommasini describes?
What do you think?
Will local pay-per-view concerts, perhaps with bigger volume if lower individual ticket prices, be successful?
Will you pay to “attend” such virtual online events?
The Ear wants to hear.
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Classical music: Wisconsin Chamber Orchestra will start this summer’s six Concerts on the Square in late July and move them to Tuesdays at 6 p.m. Plus, other changes for the WCO are in the works
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PLEASE HELP THE EAR. IF YOU LIKE A CERTAIN BLOG POST, SPREAD THE WORD. FORWARD A LINK TO IT OR, SHARE IT or TAG IT (not just “Like” it) ON FACEBOOK. Performers can use the extra exposure to draw potential audience members to an event. And you might even attract new readers and subscribers to the blog.
By Jacob Stockinger
The Ear has received the following announcements from the Wisconsin Chamber Orchestra:
Greetings to the family of the Wisconsin Chamber Orchestra (WCO, below in photo by Mike Gorski)!
For 37 summers, Concerts on the Square (below) has brought us together as a community to enjoy world-class music with our friends, family and neighbors.
To try and ensure these performances continue despite uncertain times, the WCO is delaying the start of Concerts on the Square to July 28, 2020 — starting at our new time, Tuesdays at 6 p.m.
The opening concert will feature 2020 Gilmore Young Artist Maxim Lando (below, in a photo by Matt Dine) – who recently gave a solo recital on the Salon Piano Series at Farley’s House of Pianos – performing Tchaikovsky’s Piano Concerto No.1
It’s our hope that by delaying the concerts by five weeks, larger community gatherings will be safe and permitted, and we can continue to entertain the thousands of patrons who join us at each Concerts on the Square performance.
We plan to retain the same number of key performances. Visit www.wconconcerts.org for an up-to-date schedule, the names of guest artists and the programs.
Concerts on the Square is something we all look forward to each year, which is why our goal is to preserve it this summer. We will all be eager to get outside and enjoy the WCO tradition, but we need to be smart and safe about it.
The series will return to 7 p.m. on Wednesdays next year.
Here is the complete schedule of the series of FREE concerts that draw an average of 20,000 people to the downtown Capitol Square for each concert:
Concerts on the Square #1 – Tuesday, July 28, 6 p.m.
Concerts on the Square #2 – Tuesday, Aug. 4, 6 p.m.
Concerts on the Square #3 – Tuesday, Aug. 11, 6 p.m.
Concerts on the Square #4 – Tuesday, Aug. 18, 6 p.m.
Concerts on the Square #5 – Tuesday, Aug. 25, 6 p.m.
Concerts on the Square #6 – Tuesday, Sept. 1, 6 p.m.
The WCO moved the series to Tuesday for scheduling needs and to avoid interrupting other local performances in late summer.
To keep up-to-date with performance schedules, community members can sign up for email updates on the WCO website or follow the orchestra on Facebook and Instagram.
“The Wisconsin Chamber Orchestra is alive and well – and there is nothing more we want than to perform for our community during these uncertain times,” says Joe Loehnis (below), CEO of the WCO. “At the same time, we want to be responsible and mindful of community safety. In that light, we believe the best thing to do is to push the start of Concerts on the Square into late July.”
OTHER NEWS
The Wisconsin Chamber Orchestra is also using this time to move the organization forward for its fans.
In the coming weeks the orchestra is rolling out a new logo and new website, as well as launching the Friends of the Wisconsin Chamber Orchestra membership program.
#Coucherto: WCO MUSICIANS PERFORM ONLINE
The Wisconsin Chamber Orchestra is home to talented and creative musicians, so it’s no surprise they are reaching for their instruments during the stay-at-home order.
Sharing solo performances from their homes as part of the WCO’s #coucherto series, orchestra members are delivering music – and messages – for everyone to enjoy while stuck on their sofas.
“Our musicians are the backbone – the lifeblood – of the WCO, and we couldn’t just sit back and not perform,” Loehnis said. “I firmly believe music makes everything better and if we can provide a bright spot for our community right now we’re going to jump at the opportunity.”
The #coucherto series is available on the WCO’s Facebook, Instagram, Twitter, YouTube, and website pages. Additionally, the WCO will share previously recorded concerts during the order.
MUSICIAN RELIEF FUND IS LIVE
With live performances delayed, the WCO remains committed to helping its musicians.
Through its newly created Musicians Relief Fund, the orchestra has raised more than $10,000 to help pay its musicians during this time. The WCO is working on several fronts to ensure its artists receive financial support.
“Our musicians aren’t just wonderful artists, they’re wonderful people. They’re our friends. They have families. And it’s vital as an organization we support them at all times,” says maestro Andrew Sewell (below, in a photo by Alex Cruz), who is in his 20th year as WCO’s music director. “The music will go on. But first and foremost, we need to do everything we can to help our musicians.”
To donate, visit wcoconcerts.org/donate.
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