The Well-Tempered Ear
Will the public pay for online virtual concerts? Will you? Consider the fate of newspapers
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By Jacob Stockinger
More and more local classical musicians and music presenters are moving concerts and music-making to virtual online events, at least for the fall and early winter – and quite possibly for the rest of the season. (Below is Shannon Hall in the Wisconsin Union Theater.)
And although we are still waiting for details, it seems all but certain that many of them will be pay-per-view and require tickets.
True, the move from free streaming to pay-for-view might be very useful in helping performers earn a much-needed living.
But it could also be disastrous – or at least extremely disruptive and disappointing.
Anthony Tommasini (below), the senior music critic for The New York Times, recently wrote a long story defending the move from being free to becoming paid for both livestreams and pre-recorded music concerts.
Tommasini — whose profession demands that he follow wherever the music goes — thinks it will, or should, work.
Here is a link to his story that includes concerts at The Metropolitan Opera and elsewhere with international stars such as soprano Renée Fleming (beow top) and pianist Daniil Trifonov (below bottom).
https://www.nytimes.com/2020/08/11/arts/music/classical-music-livestream.html
But The Ear isn’t so sure.
For one thing, many listeners might find alternatives. They might like watching outstanding performances of the same works by great and even historical performers on YouTube for free.
They might like exploring their own collections of recordings, or listening to the radio and watching TV, or even making more music as amateurs.
The Ear also suspects that now that the habit of going to live concerts has been interrupted, many people will simply find that they miss going to live performances much less than they thought they would – or than various arts groups hoped they would. (Below is the Wisconsin Chamber Orchestra in a photo by Mike Gorski.)
In addition, even since the coronavirus pandemic lockdown last March, listeners have become used to the free events that many organizations offered if only to keep a presence in the public’s mind.
The strategy was understandable and made sense at the time.
But The Ear thinks of what happened with newspapers.
In the early days of the internet, newspapers offered online stories for free, as a kind of extra attraction or added benefit to secure subscribers.
But as the newspapers lost both advertisers and subscribers and tried to “monetize” their online editions, they found that the horse was already out of the barn.
Many viewers did indeed subscribe to digital editions, but many others abandoned newspapers and instead turned to free online media for their news.
So what will happen in cases less prestigious than what Tommasini describes?
What do you think?
Will local pay-per-view concerts, perhaps with bigger volume if lower individual ticket prices, be successful?
Will you pay to “attend” such virtual online events?
The Ear wants to hear.
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Classical music: Don’t “monetize” the Pro Arte Quartet, which performs three FREE concerts this week. It embodies the Wisconsin Idea
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By Jacob Stockinger
It’s no secret that the University of Wisconsin-Madison School of Music is strapped for money, especially for hiring staff and funding student scholarships — if less so for the construction of new buildings that are financed by selling naming rights.
Certain events, such as the UW Choral Union, have always charged admission. And most UW-Madison musical events, especially faculty and student performances, remain, thankfully, FREE and OPEN TO THE PUBLIC.
But under increasing financial pressure, a few years ago the UW started charging admission to more events: the UW Brass Festival, the UW Concerto Competition Winners’ Concert and the annual Schubertiade to name a few.
So one can well imagine the temptation to “monetize” — charge admission to – concerts by the popular Pro Arte String Quartet (below, in a photo by Rick Langer), which typically draws both critical acclaim and large audiences.
Yet The Ear thinks that would be a mistake, even if the purpose or intent is the best.
The Pro Arte Quartet, which ended up here from its native Belgium when it was exiled here on tour during World War II when Hitler and the Nazis invaded and conquered Belgium, is a primary example of The Wisconsin Idea in action.
The Wisconsin Idea – under siege now by the governor and many legislators — is that the boundaries of the UW are the borders of the state and that the UW should serve the taxpayers who support it.
No single musical group at the UW does that job that better than the hard working Pro Arte Quartet, which has done it for many decades.
The quartet practices for three hours every weekday morning. It tours and performs frequently in Madison and elsewhere in the state, including Door County. It has played in Carnegie Hall in New York City and toured Europe, South America and Asia. It has commissioned and premiered many new works. It has made numerous outstanding recordings. It is a great and revered institution.
The Pro Arte Quartet is, in short, a great ambassador for the state of Wisconsin, the UW-Madison and the UW System. It has given, and will continue to give, countless listeners a start on loving chamber music.
If you are unfamiliar with the history of the Pro Arte Quartet, which is now over 100 years old and is the longest lived active quartet in the history of Western music, go to this link:
http://www.music.wisc.edu/pro-arte-quartet/
And you might consider attending or hearing one of the three FREE PUBLIC performances this week in the Madison area:
THURSDAY
From 7 to 9 p.m., the Pro Arte Quartet will perform FREE at Oakwood Village Auditorium, 6209 Mineral Point Road on Madison’s far west side near West Towne. The program is the same as the one listed below on Saturday.
The Oakwood Village concert is OPEN to the public.
Here is a link to more information:
http://www.music.wisc.edu/event/pro-arte-quartet-at-oakwood-village/
SATURDAY
At 8 p.m., in Mills Hall, the Pro Arte Quartet, joined by University of Maryland guest pianist Rita Sloan (below top), will perform a FREE program that features the Fuga in E-flat Major, (1827) by Felix Mendelssohn; the String Quartet No. 20 in F major, Op. 46, No. 2 (1832-33) by the prolific but neglected 19th-century French composer George Onslow (below bottom); and the rarely heard Piano Quintet in A minor, Op. 84, (1919) by Sir Edward Elgar. (You hear the lovely slow movement from the Elgar Piano Quintet in the YouTube video at the bottom.)
For information, go to:
http://www.music.wisc.edu/event/pro-arte-quartet-6/
SUNDAY
At 12:30 p.m. in the Brittingham Gallery III (below) of the Chazen Museum of Art, the Pro Arte Quartet will perform for “Sunday Afternoon Live From the Chazen,” where over the years it has become the chamber music ensemble in residence.
The program is the same as the one on Saturday night.
Here is information about reserving seats and also a link for streaming the concert live via the Internet:
Do you have an opinion about the Pro Arte Quartet?
Should admission to Pro Arte concerts be started? Or should the quartet’s performances remain free?
Leave a COMMENT below with the why and your reasoning.
The Ear wants to hear.
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